# 中国茶文化与草本饮料体验
# Chinese Tea Culture & Herbal Beverage Experience
分享人 / Speaker: Jelmaris (花椒油)
时长 / Duration: 30min
## 中文介绍
从中国茶文化，到当代草本饮料与消费趋势。
本次活动将围绕中国茶饮、草本文化与新消费产业展开轻松分享。Jelmaris 将从传统茶文化与地域草本传统出发，聊聊这些元素如何重新进入今天年轻人的生活方式与消费场景，并介绍其运营的茶千言项目——一个来自“四大怀药”发源地焦作、以草本饮品为核心的茶饮品牌，分享其在产品设计、地域草本文化与年轻消费场景中的实践。
活动将包括：
- 中国茶文化与草本饮品传统
- 中国饮品消费产业的变化
- 年轻人对“养生”和草本饮料的兴趣
- 茶千言项目与相关产品介绍
- 草本饮品现场品饮
- 自由交流与问答
## English Description
From Chinese tea traditions to contemporary herbal beverages and consumer culture.
In this one-hour session, Jelmaris will share perspectives on Chinese tea culture, herbal wellness traditions, and the evolving beverage industry in China. The discussion explores how traditional ingredients and wellness concepts are being reintroduced into modern lifestyles and youth culture today.
The session will also introduce Chaqianyan, a herbal beverage project operated by Jelmaris, originating from Jiaozuo — the birthplace of the “Four Great Huai Medicines.” The project explores the intersection of herbal traditions, beverage design, regional culture, and contemporary consumer experiences.
Topics include:
- Chinese tea culture and herbal beverage traditions
- The evolution of China’s beverage consumer industry
- Why younger generations are reconnecting with wellness culture
- Introduction to the Chaqianyan project and related products
- Herbal beverage tasting
- Open discussion and Q&A
## Event Information
Format: Talk + Tasting + Open Discussion
Language: Chinese / English
Duration: 30min
