Hey Folks,

This session is to help founders answer some of the most common questions they come across as they try to scale (here defined as acquiring users, establishing brand presence, creating recall etc).

****PLEASE BRING A LAPTOP*****

Questions we will be answering include:
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1. What channels are out there? I’ll tackle mainstream channels looking at paid vs non paid options. Since i’m not a crypto person I invite you guys to participate in this session and co-share what you’ve observed in your ecosystem to work as well :)
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2. Diving deep on paid media - understanding what channels exist, when is the right time for your business to experiment with these channels. I will bring a worksheet for you and or use the screen to highlight a methodology to understand if this makes sense today or if not then when.
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3. Understanding Organic Search - the evolution of organic search is presently happening. The rise of generative ai is presenting an opportunity for early adopters. Lets talk about it
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4. Analytics - setting up for best practice to solve your customer bottlenecks, understanding user journeys and tools you can use to combine your gtm startegy with intelligent analytics.
   
   I’ve worked in the Growth marketing handling everything from paid media execution through to press releases, demoing through to retention and upsell processes that are a part of the growth journey.
   
   I hope the session will be useful and I welcome you guys to take some time to give me feedback as I iterate on my curriculm further.
   
   Cheers,
   Supriya