How can we create health and wellbeing experiences people truly want to engage with?

Join Yicheng “YC” Sun for a session on designing for behavior change, where he will share case studies, design provocations, and hard-won insights from a decade at the forefront of healthcare and wellbeing.

You’ll also participate in an interactive Creative Tensions activity exploring the future of care, the role of AI, and the real-world tensions facing healthcare today.

Expect lively discussion, fresh techniques, and bold ideas for making change stick—at both the personal and system level.

Yicheng “YC” Sun is a Senior Portfolio Director at IDEO, where he leads the healthcare and wellbeing practice with a passion for digital health and emerging tech. He works side-by-side with executives to shape strategy, spark innovation, and make big ideas real, all while keeping people at the center. Embracing the mindset of a player-coach, YC also shares his expertise as a sought-after conference speaker, workshop facilitator, and advisory board member. He’s an adjunct at Stanford, where he lectures on techniques for designing sustainable behavior change for patients dealing with chronic illnesses